Netflix increased the price of both its basic and premium plans in the U.S. Wednesday, as well as in France and the U.K.
The cost of the streamer’s ads ($6.99 per month in the U.S.) and standard ($15.49) tiers remain the same in those territories.
“While we mostly paused price increases as we rolled out paid sharing, our overall approach remains the same — a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more. Starting today, we’re adjusting prices in the US, UK and France,” the streamer said in a letter to shareholders Wednesday. “In the US, our ads ($6.99) and our Standard plans ($15.49) will stay the same, while Basic will now be $11.99 and Premium $22.99.”
In the U.K., basic plans will now cost £7.99 per month, and premium will run £17.99. Increases for those plans in France are 5.99€ and 19.99€, respectively.
Netflix says “our starting price is extremely competitive with other streamers and at $6.99 per month in the US, for example, it’s much less than the average price of a single movie ticket.”