YouTube is laying off about 100 employees and is restructuring some of its operations.
The cuts at the internet video giant were announced in a memo to staffers Wednesday from Mary Ellen Coe, YouTube’s chief business officer. The roughly 100 jobs eliminated represent about 1.4% of YouTube’s nearly 7,200 headcount.
“As the business evolves, we have an even greater need to ensure we’re running the business effectively and meeting the needs of all of our users,” Coe wrote in the memo. “We’ve made the decision to eliminate some roles and say goodbye to some of our teammates.”
The cutbacks primarily affect staffers on YouTube’s creator management teams, which will now have leadership decicated to each individual country (as opposed to regions). In other changes, YouTube is consolidating all music teams to report up to Google and YouTube head of music Lyor Cohen, and consolidating its sports, media, film and TV teams into a single global team as well.
The YouTube layoffs and restructuring were first reported by Tubefilter. Google last week laid off more than 1,000 employees including in its core engineering group, on the Google Assistant team and in some augmented-reality projects.
Coe took on the role of YouTube’s chief business officer in the fall of 2022 with the exit of Robert Kyncl, who is now CEO of Warner Music Group.
Over the last few years, YouTube has faced stronger competition from popular video entertainment app TikTok, which spurred the platform to introduce a copycat feature called YouTube Shorts.