Sports news and commentary Deadspin has been sold again — and its entire staff has been laid off.
Deadspin, once part of Gawker Media, became part of G/O Media in 2019. In a memo to company staff Monday, G/O Media CEO Jim Spanfeller announced that Deadspin has been acquired European firm Lineup Publishing.
With the sale, the staff of Deadspin is getting pink-slipped. “Deadspin’s new owners have made the decision to not carry over any of the site’s existing staff and instead build a new team more in line with their editorial vision for the brand,” Spanfeller wrote in the memo. “While the new owners plan to be reverential to Deadpin’s unique voice, they plan to take a different content approach regarding the site’s overall sports coverage. This unfortunately means that we will be parting ways with those impacted staff members, who were notified earlier today.”
Last fall, G/O Media shut down Jezebel after an unsuccessful attempt to sell the site. It was subsequently acquired by Atlanta-based Paste Magazine.
Per Spanfeller’s memo, Lineup Publishing “is a newly formed digital media company described in their words as ‘dedicated to creating, acquiring and managing high quality media brands across a variety of sectors.’” He added, “I do want to make it clear that we were not actively shopping Deadspin. The rationale behind the decision to sell included a variety of important factors that include the buyer’s editorial plans for the brand, tough competition in the sports journalism sector, and a valuation that reflected a sizable premium from our original purchase price for the site.”
In 2019, Spanfeller and private-equity firm Great Hill Partners acquired Gizmodo Media Group (previously part of Gawker Media) and The Onion from Univision to form G/O Media. After a mass resignation of Deadspin’s staff in protest of the new management’s demand that staffers write only about sports, Spanfeller hired Jim Rich, former editor in chief of the New York Daily News, to run Deadspin. Rich then was promoted to editorial director of G/O Media before he exited in mid-2021 over his reported displeasure with “interference” by Spanfeller and other top company execs.
