Titled “Double Fantasy,” Episode 2 of “The Idol” brought in 800,000 viewers across HBO and Max on Sunday night.
This marks a 12% dip from the 913,000 viewers who tuned in to last week’s series premiere. Reported by Warner Bros. Discovery, these figures represent a combination of Nielsen’s measurement of linear viewing on HBO’s cable channel as well as WBD’s own data regarding streams on Max.
According to WBD, streaming of the episode through Sunday night was “nearly even” with that of the week before, meaning that the decrease in viewership happened largely on cable. Nielsen data shows that approximately 232,000 viewers watched Episode 1 on cable the night of its premiere, meaning that some 681,000 viewers streamed the episode. Therefore, if streaming remained even for Episode 2, it can be estimated that around 119,000 viewers watched it on cable.
WBD also reports that Episode 1 has now reached 3.6 million after one week of delayed viewing on Max.
Beginning with 913,000 viewers, “The Idol” was initially 17% behind the series premiere of “Euphoria,” HBO’s other Sam Levinson-created drama that debuted to 1.1 million viewers in 2019. It also started off lower than HBO’s “The White Lotus” which premiered in 2021 with 944,000 viewers. But WBD says that the delayed viewing figure of 3.6 million puts “The Idol” Episode 1 ahead of where “Euphoria” and “The White Lotus” were tracking in the same amount of time.
More to come…
